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Kayla Pearson holds three year old daughter with sunglasses

Q&A: Surf Soap CEO Kayla Pearson Confesses

Kayla Pearson stands with longboard on the sand at the beach on O'ahu

Kayla Pearson and a freshie ready for a fun surf sesh on a beach in O’ahu, Hawaii.

More and more women are stepping into the forefront of entrepreneurship and business leadership, and though it’s a small but mighty percentage, it’s an even smaller and mightier percentage to be a momma, surfer and a woman entrepreneur.

Kayla Pearson, founder and CEO of Surf Soap, reps this killer trifecta: woman entrepreneur and business leader, surfer and momma,  and does so with poise and savvy … with the CUTEST little daughter at her side. Her passion for the ocean and the environment echo through her awesome company, Surf Soap, a company based in Hawaii that features handmade body and hair care products that are vegan, eco-friendly and convenient.

Learn more about Kayla in my Q&A below:

Can you tell me a little background about yourself?

I am a mama, surfer, entrepreneur and coffee snob hanging out on the island of O’ahu, where I live with my husband and sassy toddler, Ellie. I’ve had a range of jobs from food service, to barista, graphic design, marketing, management and most recently I have been active duty in the Army for several years. I am a trained hairdresser, and attended Paul Mitchell The School in Salt Lake City.

Beyond work life, I love being outside and always have a dog or two with me. I enjoy artisan coffee and pretending to know what I’m talking about with wine. Basically, exploring and learning about the world are my top priorities – which is why I have finally taken the leap and pursued business and entrepreneurship.

 

two girls sitting on the beach with surf soap in the foregroundWhat made you want to start Surf Soap?

The idea for Surf Soap came to me from two experiences–the first being my inability to find a hair and skincare line designed for surfers. The salt and sun elements create different challenges for hair than a drier climate.

The second experience was this: as a working mom, I have to fit my hobbies into every nook and cranny of time I can extract out of the day. This means hardcore dawn patrol surfing. Well, after surfing I’d usually take a quick shower right there at the beach – so I could air dry my hair on the way home and finish getting ready in a flash. Here in Hawaii, they have signs everywhere on the beach showers that say “No Soap or Shampoo” and I wanted to know why.

Once I learned that the ingredients in our soaps and shampoos harm not only the reef but also the aquatic life – this drove me to use my knowledge of trichology (study of hair), chemistry, and business to create something that could be used anywhere. And not only that, it had to be something that actually worked, too. (Can I get a holla for all the times we’ve used shampoo bars that leave our scalps itchy and our hair weighed down?).

After about six months of research, and six more months of testing, Surf Soap was finally born and ready to send into the world.

 

girl smiling holding surf soap

All natural ingredients for the win!

What kind of ingredients do you use to create Surf Soap products? Why these ingredients?

Ingredient research is paramount to what we do here at Surf Soap. Not only must our ingredients be ocean safe, but they also need to be organic and sustainably produced and harvested. I went old school and researched ingredients that have been used for centuries as cleansers, moisturizers and healers when creating our Dawn Patrol Collection. We choose not to use any pre-made recipes, or any white label formulations to ensure that our products work as and how we want them to, and you just can’t get that level of customization with white label or “free” recipes on the internet.

We utilize awapuhi ginger, which can be wild harvested and used straight from the plant as a cleanser. Hibiscus not only colors our All-In-One bars, but also aids in the retention of moisture in the hair. Marshmallow in our Rehab Balm allows us to refrain from silicones (i.e., plastics) and instead use a plant that works incredibly well as a detangler and also helps repair the skin and hair barrier.

Our ingredients are so important, and we choose ingredients based on those three criteria mentioned above. We combine these with ingredients derived from coconut and sustainable plant oils to ensure we are offering something that our customers can trust. They know that we have taken the research off their shoulders, and also that our products are tested by real people, and that they actually work.

 

What is Surf Soap’s philosophy?

We strive to make products that keep our surf clean and our fishies happy. Everything we offer is vegan, plastic free and ocean safe.

 

Kayla Pearson and daughter smiling

Who really calls the shots?! Ellie!

How do you balance a busy entrepreneurial life with a daughter and surfing?

Oh my goodness – still figuring that out! To be honest, it takes so much discipline. There are days when I am SO exhausted, but the show must go on. Especially with a toddler. She’s 3, so she’s in a very interactive stage in her life and I don’t want to miss that.

I make time for myself, which right now is from 0500-0700 each day. I walk, do yoga or surf, have a quiet cup of coffee and meditate. Ideally – the other thing I am learning to do is not beat myself up if I need to sleep in some days or I don’t get a full yoga session in or whatever. Being kind to yourself is integral to finding that balance and achieving the things you want to achieve in life. I am also part of a surfing moms group so in non-COVID times, we take turns watching the kids on the beach while the other surfs. Hoping to get back to that soon.

I utilize my time as wisely as possible, as well. I listen to books on my commute (I am still working a day job until Surf Soap can support us fully), I work during lunch so that I can make time to spend with Ellie in that afternoon. Just finding what works and remaining flexible about it has been the biggest revelation.

 

Did you grow up in Hawaii? If not, where are you from?

I wish I had! I was born in California, raised in Utah, and learned to surf on the shores of Florida. Ever since then, I’ve been hooked and searching for ways to get in the ocean – which led me to the beautiful island of O’ahu, where I hope to stay.

 

What draws you to the ocean and surfing?

The ocean for me has always been such a reflection of my inner being. It’s a healer, a teacher, and someone who will slap you upside the head when you need it every now and then. Surfing itself I use as a meditative practice. I like to go alone (of course, you always end up in the water with the same group of people if you go at the same times, so there’s always someone around) and I don’t typically obsess over the waves. I only have a certain amount of time, so whether it’s flat or pumping, I’m going.girl with surfboard under her arm

But getting out there, watching the sunrise glisten on the water, and feeling this singular breath as you glide over it – there’s something there that settles my mind and reminds me of impermanence and the possibilities in this life, if we only paddle out and try.

 

Whether it’s running your own business or surfing or life in general, how do you like to face a challenge?

Head. F**king. On. The only way out is through, and for me, there’s no wimping out. We find solutions. Personally, if it’s something that’s made me frustrated or angry, I set myself an amount of time to feel it all out. Once that time is up, like one hour or 12 hours or whatever, I’m over it – I quit moping and get to work. (Seriously, it works. Try it!).

 

What makes you stoked to get out of bed every day?

Currently it’s Surf Soap. Strategizing a budding business and watching it take hold is so satisfying for me. I long to create my own schedule and days instead of having my days spoken for me, and this is the first step. It’s finally taking shape and now it just needs a whole lotta work to get to that point.

 

You are passionate about ocean conservation. Which causes are most important to you?

  1. Recycling education. Our recycling programs are actually pretty specific and where our recycling goes is not always clear. So learning to recycle things in your own home, recycling waste properly, and buying conscientiously are huge points I’d like to work to educate more people on.
  2. Wastewater. Please don’t drain oils, harmful soaps, or anything that goes directly to the ocean. Our wastewater plants can’t filtrate everything, so by being educated and learning about our effects on the ocean from personal care products, we can improve the quality of water for aquatic life – which translates directly to us.

 

Girl sitting on a surfboard in clear blue water

Waving hello from O’ahu’s pretty water, Kayla Pearson is ready for her next wave.

What are your hopes for the future of Surf Soap and the environment?

For Surf Soap, I’d love to see our products next to the wax. My goal when we started was to make this an accessible product. So many eco-friendly products seem almost guarded and pretentious, and I wanted to offer the same high quality to anyone who sought us out. We have many more products in the works (a few are on my desk being tested right now!) and I’d just love to see us grow. For the environment, Surf Soap is planning on doing a lot of community outreach and education, because I think that is a big part that’s missing in our environmental progress. We also hope to just see less waste, and more sustainable things like packaging be brought to the mainstream.

Can you share any advice with surf mommas and women entrepreneurs?

This is hard. Really hard. But the awesome thing is that as women, we were made to do incredibly hard things. Stop comparing yourself to podcasters, bloggers and Instagram. Do what you need to do every day to move YOUR needle forward, whatever that may be. Step by step, hard things take time and you can make the time to do the hard stuff. Make goals and get after them. But also schedule in time to be kind to yourself – whether that’s working out, pursuing a hobby, or just feeling the sunshine on your face. We must create that balance, no one does it for us.

Where can people purchase and/or follow Surf Soap?

And for anyone on O’ahu, we are currently sold in Down To Earth Kailua! Mahalo!

All photos provided by Kayla Pearson

 

Read my confessions on the Surf Soap blog!

How to Make the Best Coconut Smoothie

Going a bit coco-nuts

Going a bit coco-nuts

If you follow me on any social media, you know I’ve gone a little coco-nuts with my recent obsession with cocos. If one thing was consistent about my experience in Nicaragua, it was this:

Every morning my friend Katie would wake up at the crack of dawn to pry into one or two freshly picked young coconuts to create the most energy-inducing smoothie for our pre or post-surf sessions. For daily three-to-five hour surf sessions, this drink proved to be beneficial and never left us feeling hungry.

When our trip came to an end, Katie inspired me to take a crack at coconuts at home. So instead of caffeine with a standard breakfast,  I’ve been trying this smoothie every morning.

This ain't Jamba Juice

This ain’t Jamba Juice

I CONFESSI don’t use a machete to crack open my cocos, so I would like to caution anyone who decides to crack open a coconut for their first time. If you must use a fresh coconut, don’t jeopardize your digits and other appendages by whacking the coco with an 18-inch machete blade. Your fingers are more valuable than the 8-to-10 ounces of water and meat inside the coco. Be safe and use other tools to get into that coco. I use a large knife to shave off the top and a flat head screwdriver and meat tenderizer to break into the coco. *Many thanks goes out to my roommates who get to hear the incessant hammering :)*

Or you can simply purchase the water!

It cracked open nice and neat.

It cracked open nice and neat.

For this recipe, we will stick with the basic store-bought coconut water:

Ingredients:

  • 8 ounces coconut water
  • 2-3 tablespoons of cacao powder (not to be confused with coco powder-unlike coco, this product does not contain any sugar)
  • 2-3 pitted medjool dates (the meat from these dates is thicker than other dates)
  • 1/2 banana
  • 2-3 ounces coconut meat
  • 1/2 teaspoon cinnamon

*Serving size: 1*

What you might get from one young coconut

What you might get from one young coconut

Directions:

Blend all of the ingredients together in your licuadora (blender) and drink immediately! You won’t be disappointed. :)  In this recipe, it is best to use a young coconut because there is more water inside and the meat is less fatty. Experiment with other ingredients, too! Add some flax seed or maybe your favorite protein powder! Spinach can make your smoothie creamier, not to mention packed full of iron. Berries are tasty, too. I threw in some papaya and it made my smoothie super creamy! Whatever your palate wants, give it a try! My friend created a gingerbread coconut smoothie from fresh ginger and coconuts. I hope I get to try it! :)

I bought freshly pressed cacao powder in Chinandega, Nicaragua.

I bought freshly pressed cacao powder in Chinandega, Nicaragua.

Some info on coconuts: According to the Library of Congress, the coconut is loosely considered to be a fruit, a nut and seed, although it is formally considered a ‘drupe’ to botany freaks. A drupe is a fruit with a hard stony covering that encapsulates a seed. Drupes often have three layers and come in forms like avocados, peaches, pistachios and coffee beans.

Coconuts are also packed with protein, they have more potassium than a banana and contain tons of electrolytes and healthy fats–an overall amazing combination for surf fiends, like yours truly. However, if you are going for broke on your workout or surf sesh, do not solely rely on coconut water, as it does not contain much of the necessary mineral sodium that you loose when you sweat.

For me, I never felt fatigued after surfing my brains out…Coconuts or bust!!

After I got back to the states, my Christmas list went a little something like this:

1.) Machete or big knife

2.) Swiss Army Knife

3.) Hammer and nails

4.) Water Purifier

…you get the idea. My dad’s response:

“So you want a treasure map, too?”

Only if it leads to perfect waves and coconuts, dad. ;)

Young cocos await their fate on a black sand beach in Nicaragua.

Young cocos await their fate on a black sand beach in Nicaragua.